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Services Marketing: Integrating Customer Focus across the Firm
Material type:
TextPublication details: New Delhi Tata McGrawhill, 2010Edition: 4Description: xxix + 743ISBN: - 9780070660076
- 658.8 ZEI
| Item type | Current library | Collection | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|
| DONATED BOOKS | D.Y. Patil International University Library | Reference | 658.8 ZEI (Browse shelf(Opens below)) | Available | SCM | D77 |
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| 658.8 Rao Analysis for Strategic Marketing | 658.8/RIE The 22 Immutable laws of Marketing | 658.8 STE Artificial Intelligence for Marketing: Practical Applications | 658.8 ZEI Services Marketing: Integrating Customer Focus across the Firm | 658.802/CHA Blue ocean Strategy | 658.802 CLO/BAA Integrated Advertising, Promotion, and Marketing Communications | 658.802 ICFAI Marketing Communications |
Donated by Prof. Sheetal Bura
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