D Y Patil International University

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1.
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Brand Positioning by
Material type: Text Text
Publication details: New Delhi Tata Mc Grawhill 2003
Availability: Items available for loan: School of Applied Arts & Craft (4)Location, call number: 779, ...

2.
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FCB - ULKA Brand Building Advertising Concept and Cases by
Material type: Text Text
Publication details: New Delhi Tata Mc Grawhill 2002
Availability: Items available for loan: School of Applied Arts & Craft (1)Location, call number: 659.

3.
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What`s in a Brand by
Material type: Text Text
Publication details: New Delhi Tata Mc Grawhill 2001
Availability: Items available for loan: School of Applied Arts & Craft (1)Location, call number: 688.

4.
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And Now A Few words From me by
Material type: Text Text
Publication details: Tata Mc Grawhill 2003
Availability: Items available for loan: School of Applied Arts & Craft (2)Location, call number: 659, ...

5.
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The Future of Advertising by
Material type: Text Text
Publication details: New Delhi Tata Mc Grawhill 2003
Availability: Items available for loan: School of Applied Arts & Craft (2)Location, call number: 659, ...

6.
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The Invisible CEO by
Material type: Text Text
Publication details: Tata Mc Grawhill 2005
Availability: Items available for loan: School of Applied Arts & Craft (1)Location, call number: 659.

7.
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The Brand Marketing by
Material type: Text Text
Publication details: New Delhi Tata Mc Grawhill 2000
Availability: Items available for loan: School of Applied Arts & Craft (1)Location, call number: 659.

8.
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Brand Building Advertising : Concepts & Cases With CD by
Material type: Text Text
Publication details: Tata Mc Grawhill 2001
Availability: Items available for loan: School of Applied Arts & Craft (1)Location, call number: 659.

9.
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Advertising Promotion : An Integreted Marketing Communication by
Material type: Text Text
Publication details: Tata Mc Grawhill 2003
Availability: Items available for loan: School of Applied Arts & Craft (1)Location, call number: 659.

10.
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Advertising and Promotion An Integreted Marketing by
Material type: Text Text
Publication details: New Delhi Tata Mc Grawhill 2004
Availability: Items available for loan: School of Applied Arts & Craft (2)Location, call number: 659, ...

11.
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Integreted Advertising Promotion and Mouthing Communication by
Material type: Text Text
Publication details: New Delhi Tata Mc Grawhill 2007
Availability: Items available for loan: School of Applied Arts & Craft (1)Location, call number: 659.

12.
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Banglore Tiger by
Material type: Text Text
Publication details: New Delhi Tata Mc Grawhill 2007
Availability: Items available for loan: School of Applied Arts & Craft (2)Location, call number: 890, ...

13.
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Building Brand Value by
Material type: Text Text
Publication details: New Delhi Tata Mc Grawhill 2006
Availability: Items available for loan: School of Applied Arts & Craft (1)Location, call number: 659.

14.
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Advertising Media Planning by
Material type: Text Text
Publication details: Tata Mc Grawhill 2010
Availability: Items available for loan: School of Applied Arts & Craft (1)Location, call number: 659.

15.
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Repositioning by
Material type: Text Text
Publication details: Tata Mc Grawhill 2010
Availability: Items available for loan: School of Applied Arts & Craft (2)Location, call number: 659, ...

16.
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Living Brands by
Material type: Text Text
Publication details: Tata Mc Grawhill 2007
Availability: Items available for loan: School of Applied Arts & Craft (1)Location, call number: 659.

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