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Brand Management: Text and Cases, An Indian Perspective
Material type:
TextPublication details: Mumbai Himalaya Publishing House, 2007Description: 202ISBN: - 8183186939
- 658.827 GUP
| Item type | Current library | Collection | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|
| DONATED BOOKS | D.Y. Patil International University Library | Text | 658.827 GUP (Browse shelf(Opens below)) | Available | SCM | D73 |
Browsing D.Y. Patil International University Library shelves, Collection: Text Close shelf browser (Hides shelf browser)
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| 658.787 BOS Inventory Management | 658.787 BOS Inventory Management | 658.8 LIL/KOT Marketing Models | 658.827 GUP Brand Management: Text and Cases, An Indian Perspective | 658.87 GIL Retail Marketing Management | 658.872 SCO The New Rules of Marketing and PR | 659.1 CHU Foundations of Advertising: Theory and Practice |
Donated by Prof. Sheetal Bura
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