Marketing Management: Text and Cases in Indian Context (Record no. 656)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00356nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8183186033 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Karunakaran, K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: Text and Cases in Indian Context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai |
| Name of publisher | Himalaya Publishing House, |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 420 |
| 500 ## - GENERAL NOTE | |
| General note | Donated by Prof. Sheetal Bura |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | DONATED BOOKS |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | D.Y. Patil International University Library | D.Y. Patil International University Library | 27/07/2023 | Donated | 225.00 | 658.8 KAR | D66 | DONATED BOOKS | SCM |