Integrated Advertising, Promotion, and Marketing Communications (Record no. 652)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00395nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8131709965 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | CLO/BAA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clow, K. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | Pearson India, |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 537 |
| 500 ## - GENERAL NOTE | |
| General note | Donated by Prof. Sheetal Bura |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | DONATED BOOKS |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|
| Reference | D.Y. Patil International University Library | D.Y. Patil International University Library | 27/07/2023 | Donated | 658.802 CLO/BAA | D62 | DONATED BOOKS | SCM |