The Fall of Advertising and the Rise of PR (Record no. 21627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00321nam a2200121Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | AL Ries |
| 245 #4 - TITLE STATEMENT | |
| Title | The Fall of Advertising and the Rise of PR |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Harper Business Division of Harper Collins Pub. |
| Year of publication | 2002 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| School of Applied Arts & Craft | School of Applied Arts & Craft | 09/09/2025 | 695.00 | 659 | A0605 | Books | ||
| School of Applied Arts & Craft | School of Applied Arts & Craft | 09/09/2025 | 675.00 | 659 | A2768 | Books | ||
| School of Applied Arts & Craft | School of Applied Arts & Craft | 09/09/2025 | 675.00 | 659 | A2769 | Books |