Advertising & IMC: Principles and Practice (Record no. 18)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00430nam a2200181Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.109 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Moriarty, Sandra |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising & IMC: Principles and Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson India, Noida |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 669 |
| 500 ## - GENERAL NOTE | |
| General note | S/SI/18-19/5289 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | D.Y. Patil International University Library | D.Y. Patil International University Library | Suyog Enterprises, Pune | 809.00 | 659.109 | 154 | Books | BAJMC | |||
| Reference | D.Y. Patil International University Library | D.Y. Patil International University Library | Suyog Enterprises, Pune | 809.00 | 659.109 | 155 | Books | BAJMC | |||
| Reference | D.Y. Patil International University Library | D.Y. Patil International University Library | Suyog Enterprises, Pune | 809.00 | 659.109 | 156 | Books | BAJMC | |||
| Reference | D.Y. Patil International University Library | D.Y. Patil International University Library | Suyog Enterprises, Pune | 809.00 | 659.109 | 157 | Books | BAJMC | |||
| Reference | D.Y. Patil International University Library | D.Y. Patil International University Library | Suyog Enterprises, Pune | 809.00 | 659.109 | 158 | Books | BAJMC |