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| 020 | _a9781398611719 | ||
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| 082 |
_a658.802 _BSMI |
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| 100 | _aSmith, PR; Zook, Ze | ||
| 245 | 0 | _aMarketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies | |
| 250 | _a8 | ||
| 260 |
_bKoganpage _c1993 |
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| 500 | _a1780 | ||
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