000 00276nam a2200121Ia 4500
008 250909s9999||||xx |||||||||||||| ||und||
035 _a2970
082 _a659
100 _aAker David
245 0 _aManaging Brand Equity
260 _aNew York
_bFree Press
_c1981
942 _cBK
999 _c21142
_d21142