TY  - BOOK
AU  - Zeithaml, V. A. et.al
TI  - Services Marketing: Integrating Customer Focus across the Firm
SN  - 9780070660076
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGrawhill
N1  - Donated by Prof. Sheetal Bura
ER  -