TY  - BOOK
AU  - Gupta, S. L.
TI  - Brand Management: Text and Cases, An Indian Perspective
SN  - 8183186939
U1  - 658.827 
PY  - 2007///
CY  - Mumbai
PB  - Himalaya Publishing House, 
N1  - Donated by Prof. Sheetal Bura
ER  -