TY  - BOOK
AU  - Karunakaran, K.
TI  - Marketing Management: Text and Cases in Indian Context
SN  - 8183186033
U1  - 658.8 
PY  - 2007///
CY  - Mumbai
PB  - Himalaya Publishing House, 
N1  - Donated by Prof. Sheetal Bura
ER  -