TY  - BOOK
AU  - Clow, K.
AU  - Baack, D.
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 8131709965
U1  - 658.802 
PY  - 2007///
CY  - Delhi
PB  - Pearson India, 
N1  - Donated by Prof. Sheetal Bura
ER  -