00346nam a22001337a 4500020001500000082002100015100001300036245006800049250000600117260003300123300000800156500003400164700001400198  a8131709965  a658.802bCLO/BAA  aClow, K.  aIntegrated Advertising, Promotion, and Marketing Communications  a3  aDelhibPearson India, c2007  a537  aDonated by Prof. Sheetal Bura  aBaack, D.