00275nam a22001097a 4500020001500000082001500015100001600030245002500046260004400071300001600115500003400131  a8125920625  a658.8bKum  aKumar, Arun  aMarketing Management  aNew DelhibVikas Publishing Housec2006  axxiii + 864  aDonated by Prof. Sheetal Bura